HRH Princess Sarah bint Bandar bin Abdulaziz, Executive Director of the International Dates Council, participated in the Higher Social Committee for the Development of the Dates Sector in Al Madinah Al Munawwarah.

During her participation, Princess Sarah bint Bandar emphasized that the Al Madinah Al Munawwarah Dates Season represents an advanced model for the development of the dates sector. She was briefed on the pavilions of the participating entities and the products, initiatives, and programs on display, which reflected the ongoing progress and development of the dates industry.

Princess Sarah bint Bandar also affirmed that the future of this industry requires partnership among growers, investors, and policymakers, noting that this is precisely what the International Dates Council seeks to achieve.

Her participation underscored the Council’s commitment to supporting the sustainable development of the dates sector and strengthening cooperation among all stakeholders to advance the industry at both regional and international levels.