HRH Princess Sarah bint Bandar bin Abdulaziz, Executive Director of the International Dates Council (IDC), participated in the Madinah Dates Season, reflecting her commitment to ensuring the Council’s active presence at specialized industry events and supporting its objectives of strengthening international engagement and expanding its global partnerships.

During the event, HRH emphasized that the Madinah Dates Season represents an advanced model for the development of the dates sector. She also toured the exhibition pavilions of participating organizations and reviewed the products, initiatives, and programs on display, which showcase the continued progress and innovation within the dates industry.

HRH noted that the future of the dates industry depends not only on production, but also on effective partnerships among growers, investors, and policymakers. She reaffirmed that this is the vision pursued by the International Dates Council: to ensure that this vital sector serves as a bridge between nations, unites international efforts, and preserves the shared heritage of date-producing communities around the world.